What Our Lettering Needs

The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards

by Rick Cusick

Published by: Rochester Institute of Technology, RIT Press

This book is a thorough account of Hermann Zapf’s contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company’s rich heritage. Since the...

Release Date: 2011-12-20

136 Pages, 7.00 x 10.00 x 0.50 in

  • Paperback
  • 9781933360553
  • Published: December 2011

$24.95

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