Beginning in 2008, the Imagine RIT Innovation + Creativity Festival annually attracts thousands to the Rochester Institute of Technology campus where they see, learn, and interact with hundreds of exhibitions and demonstrations created by the Institute’s students, faculty, and staff. The Festival billboards innovation, one of our country’s most competitive and strategic advantages, by showing what can be accomplished when smart, talented people with diverse strengths work together to solve complex societal problems. Imagine This pulls back the curtain and in six chapters and more than 150 photographs, reveals the Festival’s initiation, development, and maturation during its first decade.